Branding a New Era of Moviegoing

New Vision Theatres was launched after Carmike Cinemas was absorbed by AMC — and I was brought on to build its entire brand identity from the ground up.

As lead designer and creative marketing producer, I developed everything from the logo and website to pre-show motion graphics and loyalty program assets. I also designed all in-theatre print materials, uniforms, concessions packaging, digital signage, bar promotions, and more.

This was a full-scale rollout of a new moviegoing experience — one that blended the nostalgia of classic cinema with bold, modern visuals. I collaborated closely with vendors, studio partners, and internal stakeholders to ensure every customer touchpoint was cohesive, cinematic, and audience-driven.

Select Campaigns

Branded Signage - Marketing Campaigns - Digital Billboards

Cocktail Collaborations

PLOTS WITH A TWIST

Every great theatre deserves a cinematic bar. I partnered with bartenders to craft themed cocktails, then designed custom signage and promotional materials for The Scene, New Vision’s in-house bar. Each drink was timed with a major film release, turning opening nights into immersive, on-brand experiences that boosted guest engagement and bar revenue.

CONCESSIONS & PACKAGING

I extended the brand into every detail — including popcorn buckets, cup wraps, and snack packaging. These designs reinforced the visual identity while adding a fun, cohesive layer to the moviegoing experience that felt unique to New Vision

PRE-SHOW & PROMOTIONS

I developed motion graphics for the monthly pre-show, digital signage, and in-theatre promotional materials — including assets for the loyalty program. Each piece was designed to feel modern, branded, and part of a unified visual experience from lobby to screen.